Jun 23 2017 10-11 PM - Edited - Edited.gif

Penthesilia City Branding

A metaphor for so many suburbs and transitional towns, Penthesilea is a city one passes through but never really reaches. A city exceptional only in its vagueness. A conceptual branding project. 

Logomark

Logomark

The Penthesilea logomark is a versatile arrow. The type within must stay upright but otherwise is free to rearrange to fit the shape. The arrows direction can change direction at 45 degree angles to add emphasis on branded materials.

Typeface

Typeface

The typeface used for this project is a combination of some of the most commonly used sans serif faces. The heavier weights of the typeface were created by simply adding heavier strokes to the letters.

Iconography

Iconography

Penthesilea Short City Promo

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yard-sign-mockup_850.png
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